Post by Battiste Deiana

6Weeks Learning Sprint with International Olympic Committee – IOC Week 2; Sport and Social Business For this second week, we were asked to give an example of an initiative combining sport and social business that inspired us. I chose to highlight an outdoor brand that inspires me every day in my entrepreneurial life, PICTURE ORGANIC CLOTHING. In light of their values, they have succeeded in bringing together a community that, beyond their sporting talents and exploits, has at heart to make us aware of the environmental problems that we have been facing every day, for too long. Just like in their movie In Gora where we see a group of riders spending the month across 13 countries looking for the best powder spots while putting a special focus on monitoring their carbon impact. It's more than just sport… I always felt amazed at the limitless power of sport. It is powerful because it is basic to human nature. Where there is power there is always a chance to make a meaningful difference in people’s lives (Professor Muhammad Yunus). #IOCYoungLeaders #yunussportshub #strongertogether2020