Post by BASF

What do tights, music recordings, insulation materials, vitamins, running shoes and wind turbines have in common? At first glance, not much. And yet there is something that connects them: many of these products are based on innovations from BASF. That is one of the special characteristics of chemistry. Unlike consumer goods manufacturers, BASF rarely appears directly in people’s everyday lives. The products usually do not carry a visible BASF logo. Our innovations are hidden in materials, ingredients or technical solutions. They often remain invisible – yet they shape our daily lives. For more than 160 years, BASF has been developing new products, processes and technologies. Some have changed entire industries; others continue to solve challenges that millions of people barely notice. Together, they tell the story of a company that has reinvented itself time and again.