Post by BASF

3 days, 20+ exhibits showcased, one clear signal: Morocco’s automotive ecosystem is accelerating. Great to be in Kenitra for the Salon de la Compétitivité Industrielle Automobile with a strong BASF Performance Materials team. From Engineering Plastics, e-mobility, to Polyurethanes, our discussions showed how material innovation is becoming a real enabler across the value chain. What stood out most? The ambition. Customers are not just exploring, they are actively shaping their next moves, and looking for the right partners to get there. Several conversations are already evolving into deeper, strategic exchanges - a strong sign of where the market is heading. Big thanks to the team for bringing the energy and expertise. Want to connect with us? Follow our BASF Performance Materials page!