Post by BASF Performance Materials

“In the past, it was important to provide an appearance of quality. Now it might be time to provide an appearance of sustainability by design.” - Andreas Maegerlein In this Circularity.fm discussion, Our Head of the Creation Center Europe explores how materials, design choices, and user perception all influence the circularity of a product, long before recycling even begins. He brings insights from daily work with designers and engineers tackling questions like: How should materials age? Which cues signal sustainability? And how do we design for real end‑of‑life scenarios? If you’re interested in the intersection of design and circularity, this episode is made for you. 🎧 Podcast available in the comments