Post by Bart Claus
Associate professor of Marketing, at IÉSEG School of Management
La victoire appartient au plus opiniâtre (Roland Garros). The Belgians got very lucky last night, and by many standards, Senegal probably deserved to win. But one crucial (life) lesson stands: luck was only possible because the Belgians stubbornly kept on trying to find ways of succeeding, until against all odds they did. Persist, and luck might just find you. Give up, and it surely won't. #worldcup2026 #FIFAWorldCup #BelRedDevils
