Post by Baringa
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How do you navigate vendor dominance when there’s no quick route to competition? Baringa's Stephen Humphreys explains how the NHS primary care market is a powerful example. With just two dominant suppliers and high barriers to switching - traditional levers weren’t enough. Instead, NHS Commercial took a different approach: a monopsony strategy, using clear standards linked to commercial mechanisms to actively manage the market – and level the playing field. In complex markets, influence doesn’t only come from supplier numbers. It comes from standards, interoperability and smart commercial design. 🎥 Watch the video for a practical example of navigating vendor dominance 👉 Read the full article: https://ow.ly/NwRN50YNJIz
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