Post by Barilla Group

🏁🍝 At the Formula 1® Pirelli British Grand Prix 2026, we brought the joy of #pasta to one of the most iconic stages in motorsport: Silverstone! Throughout the weekend, our trackside signage between turns 6 and 8 placed #Barilla at the heart of the action, engaging fans at Silverstone and the global #F1 community following the race worldwide. Beyond the race, we continued to share a true taste of Italian conviviality across the Paddock and Paddock Club. With a Pasta Bar and four Pasta Stations serving different daily recipes, we welcomed guests from Thursday to Sunday, serving more than 4,300 portions and creating moments of connection around great food and the joy of sharing. A weekend that brought together racing, Italian food culture and the power of sharing moments that connect people, on and beyond the track, fueled by the energy of a record-breaking crowd of 564,000 spectators. #BritishGP #Formula1 #TheJoyOfFood