Post by Barbara Prodinger

Can you remember the locker room in sports class? The gym bag that has been hanging here for a while? Think about it for a moment, close your eyes and take a deeeep breath. ^^ At that very moment, thoughts, emotions, and even childhood memories flood into your mind. 💫 The power of the senses and especially the scents (whether positive or negative, something is happening). This is exactly how we remember destinations and travel experiences. 🌏 This and more in my keynote on "Multisensory Experiences in Tourism" at yesterday's Brennpunkt Take Aways. 😊 Many thanks to Mario Jooss and the Tourism Research Department of the Fachhochschule Salzburg - University of Applied Sciences Salzburg for the invite. What a blast it was. #brennpunkt #etourism #fhsalzburg #austria #tourism #tourismmanagement #innovation #multisensory #memories #experiences #experiencedesign #servicedesign #virtualreality #deepbreath #combining the digital with the analog world