Post by Bar Keeper's Friend

For the people who use Bar Keeper’s Friend, doing things right matters. They’re the ones who care about the pan they cook with every night. The sink they lean over every morning. The surfaces they rely on every day. We call them Keepers. And if you’re a Keeper, details matter. That’s why you’ll start noticing a few changes from Bar Keeper’s Friend in the cleaning aisle this month. A richer gold label. A brighter blue saloon door that nods to our bar keeper origins. And a clearer set of icons to help you find the right product. Look closely and you’ll notice another small detail: the apostrophe in Keeper’s now carries a sparkle, a nod to how our cleanser performs. Turn the package to the side and you’ll see something even more useful - a panel designed to answer the question we hear more than any other: “Can I use it on this?” Instead of leaving people guessing, we added a clear guide showing the surfaces Bar Keeper’s Friend is designed to clean right on the package: stainless steel, ceramic, copper & brass, glass, aluminum, cookware, tile, fixtures, and the well-used and well-loved materials people use everyday. We carried that same thinking to our site, refreshed to make it easier to find what you need and discover everything Bar Keeper's Friend can do. In a world where many things are made to be replaced, we've always been about taking care of what you have. That's not a new idea. We've been keeping it for 144 years. And if you share that belief, we welcome you to be a Keeper.

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