Post by Bank of England

Data, algorithms and consumer behaviour are quietly rewriting the rules of pricing. Clare Lombardelli, Deputy Governor for Monetary Policy, and Rupal Patel, Bank Economist, discuss the rise of dynamic and personalised pricing – and how it could affect inflation – in their article for Bank Insights. Dynamic pricing involves frequent, real-time price adjustments in response to changes in supply and demand. Personalised pricing extends this approach by tailoring prices to consumers, using data on individual circumstances and consumption patterns. Read the article here: https://lnkd.in/eEDZ32dB