Post by Bang & Olufsen

Today, we published our 2025/26 Annual Report, marking an important year for Bang & Olufsen as we celebrated our 100th anniversary and continued to execute our transformation. We delivered revenue of DKK 2.5bn, achieved a record-high gross margin of 58.2%, and the highest gross profit in eight years, while continuing to strengthen our position in the luxury audio market. During the year, we expanded our Win City concept, opened new flagship stores in priority markets, launched new products, and further strengthened our retail network and operating model. As market conditions became more challenging than anticipated, we remained focused on disciplined execution and reinforcing the foundations for sustainable long-term growth and continued brand relevance. As Nikolaj Wendelboe, Interim CEO, comments: "In 2025/2026 we continued to drive our transformation, improving our retail network and operating model while adapting to a challenging macro-economic environment. We are encouraged by the development in our Win City concept and the launch of the Beo Grace earpieces. However, the launch of the Beosound Premiere soundbar highlighted improvements needed in our commercial execution. To secure continued investment in the development of the business, we adjusted elements of our strategic execution. We have strengthened our go-to-market execution, increased our focus on music through cultural partnerships, and revised our product development model towards greater use of external suppliers. At the same time, we simplified the organisation and implemented efficiency measures, reducing our underlying cost base. As we look to our next century, we remain committed to elevating the relevance of the Bang & Olufsen brand, expanding in key growth markets and creating innovative products that resonate across generations." Read the full Annual Report here: https://lnkd.in/eQTENHJs