Post by Stephen Baloglu

What does good partnership of two big brands look like? 1. A shared vision of the future and a passion for the industry. 2. Coordinatation so we can deliver the best new experiences for customers. 3. Building on the wild ideas we each have to make them bigger and better! 4. A human connection beyond the work. We just had some time together with our partners at Leica Camera Ltd to do just that. We've done some groundbreaking work together...Content Credentials direct from camera to edit and export in Lightroom, Photoshop and FrameIO, as well as Leica tethering in Lightroom Classic and now Camera to Cloud connections to Lightroom through Frame IO. Excited for the future! We had such a warm welcome at Leica HQ in Wetzler, Germany. Seeing the craftsmanship and attention to detail up close was inspiring, and it’s always incredible to connect with a team so passionate about photography and innovation. Thanks Nico Köhler Sebastian Margolf Jesko von Oeynhausen and team for hosting us!