Post by ABB District Office of Milwaukee

Everyone’s Favorite Motor Is Getting a Fresh New Look! Exciting updates are on the way—you're about to start seeing motors featuring a refreshed brand identity. As part of our evolution, Baldor-Reliance by ABB is now united under a single, cohesive name: ABB/Baldor-Reliance. While the branding may be new, everything you trust remains unchanged. These are the same high-quality, reliable motors you’ve come to depend on—now with a modern, unified look that reflects the strength of our combined legacy. New name. New logo. Same proven performance. #EveryonesFavoriteMotor