Post by Bain & Company

The conversations at #CGF26 reinforced a clear message: this is a defining moment for consumer goods and retail. Across the week, four themes consistently emerged: 🔹 AI is shifting from pilots to enterprise-wide transformation, changing how organizations operate and create value. 🔹 Winning starts with a deeper understanding of consumers, enabled by better data and faster decision-making. 🔹 Resilience and agility have become strategic differentiators across supply chains and operating models. 🔹 Innovation is accelerating globally, with new retail models and digital ecosystems continuing to reshape customer engagement. While the challenges facing the industry are well understood, the leaders creating advantage are focused on what's next; not waiting for certainty.