Post by BABOR BEAUTY GROUP

BABOR x Berlin Tennis Open 2026 Every champion knows: performance starts with the right preparation. The same is true for sun protection. At the VANDA Pharmaceuticals Berlin Tennis Open 2026, BABOR BEAUTY GROUP's namesake brand BABOR showcased its new DOCTOR BABOR Solar Defense line with a brand activation designed to connect skincare expertise with the world of professional sport. Visitors at the BABOR booth had the opportunity to discover the Solar Defense line through professional skin analyses and product sampling — a hands-on experience that made the brand's expertise tangible. Branded touchpoints throughout the venue, influencer partnerships, and activations like the Players Night at KaDeWe GmbH and at Waldorf Astoria Berlin extended the brand's presence far beyond the tournament itself. The result: strong brand visibility, thousands of product interactions, and reach among new audiences — all at one of Europe's most prestigious women's tennis tournaments.