Post by B Lab Switzerland

Yesterday our event 𝐅𝐫𝐨𝐦 𝐓𝐡𝐞𝐨𝐫𝐲 𝐭𝐨 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞: 𝐑𝐞𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐧 𝐀𝐜𝐭𝐢𝐨𝐧 brought together founders who are turning regenerative principles into real, scalable businesses. The night opened with a reality check from Paul Rose, National Geographic expedition leader, who has dived some of the most remote oceans on the planet. His message: the planet is under pressure, 𝐛𝐮𝐭 𝐫𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐜𝐞 𝐢𝐬 𝐫𝐞𝐚𝐥 𝐢𝐟 𝐰𝐞 𝐛𝐮𝐢𝐥𝐝 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐬𝐲𝐬𝐭𝐞𝐦𝐬. 🌍 And then three founders got into exactly how. 🤝 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: Christian Paul Kaegi from QWSTION doesn't just source from suppliers — he sits with them, sews with them, and teaches them. When a Bananatex supplier said "we can't do this," QWSTION's answer was to show them they could. That's not a supply chain. 𝐓𝐡𝐚𝐭'𝐬 𝐚 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩. 💪 𝐅𝐢𝐠𝐡𝐭𝐢𝐧𝐠 𝐬𝐞𝐥𝐟-𝐝𝐨𝐮𝐛𝐭: Sarah Harbarth admitted something most founders won't: building biobased materials that rival plastic-grade performance — and then pricing them competitively — is hard enough to make you question yourself. But KUORI keeps proving it's possible. And by working directly with big brands, 𝐭𝐡𝐞𝐲'𝐫𝐞 𝐬𝐡𝐨𝐰𝐢𝐧𝐠 𝐭𝐡𝐞 𝐰𝐡𝐨𝐥𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐭𝐡𝐚𝐭 𝐭𝐡𝐞 𝐚𝐥𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐯𝐞𝐬 𝐚𝐫𝐞 𝐫𝐞𝐚𝐥 𝐚𝐧𝐝 𝐫𝐞𝐚𝐝𝐲. 👟 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐚𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬: David Even's product lives inside your shoe. Everyone wears it, but nobody thinks about it. 𝐂𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐚𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 𝐚𝐫𝐨𝐮𝐧𝐝 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐢𝐧𝐯𝐢𝐬𝐢𝐛𝐥𝐞 𝐢𝐬 𝐢𝐭𝐬 𝐨𝐰𝐧 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 — which led Primal | Luxury Hospitality Solutions to partner with KUORI and QWSTION to expand their portfolio and create fully biodegradable hotel slippers. The common thread? 𝐍𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞𝐦 𝐚𝐫𝐞 𝐰𝐚𝐢𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭 𝐭𝐨 𝐜𝐚𝐭𝐜𝐡 𝐮𝐩. 𝐓𝐡𝐞𝐲'𝐫𝐞 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐢𝐭, 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫. Thank you for sharing your knowledge with us yesterday. Also special thank you to Luya, Deux Frères GmbH, ViCOLLECTIVE and Paleta Loca Lyon for making our apéro so delicious! 🏃‍♂️‍➡️ Want more stories like this? Join us for lunch on May 20. Link in the comments.