Post by B Lab

On the one hand, nearly half of environmental claims are unsubstantiated and greenwash-y. On the other, companies with real impact are going quiet, wary of political backlash and scrutiny. In a landscape this polarized, how do you talk about impact without adding to the noise? Greenshouting is one answer: communicating openly about what you’re doing, where you’re falling short, and the measurable progress behind it (verified by a third party). In this carousel, we break down 3 of the dials from our Greenshouting Guide, and how B Corps are putting them in action. Download our guide with Creatives for Climate and Nice and Serious for the full deep dive: https://lnkd.in/gwqbhpza