Post by B Lab

Since B Lab was founded 20 years ago, we’ve learned a lot of lessons. The creation of the first B Lab Standards was a lesson in humility; how do you set a bar for responsible business practices, but avoid the trap of perfectionism? In this new series of our newsletter, Forces for Good, we unpack the trial, error, and triumphs from building a global movement. Read this edition to hear from our co-founder, Bart Houlahan, and Chief Standards Officer, Clay Brown, on how B Lab has created a system based on continuous feedback from our community.