Post by AYBL

We didn't anticipate the response to both our Women's Golf and Run range — but it told us exactly where we're headed. Expanding into sport-specific kit is a different challenge to general activewear. The customer knows exactly what they need, the performance bar is higher, and the margin for error is smaller. We've learned a lot from going deeper into sport. And we're not done yet 🏌️🏃‍♀️