Post by Axiomera Partners

Our CEO, Gary Koeb recently attended and spoke at the MVNO Nation Live Conference. He was also live blogging the event, which some of you may have seen on his profile. We wanted to share the some memorable ideas for all of our clients and friends to enjoy here. 5 Ideas that Stuck with Us from MVNO Nation Live 2025 1. Today, you're competing with every app, not just other telcos (Paul Bassa, EVP Mobile Cloud, Digitalk) - MVNOs benchmark against other carriers. But your customer's attention is split across TikTok, banking apps, restaurant apps, everything. If your app doesn't respond in seconds, they're gone. 2. Live opportunities to interact with customers are disappearing (Daniel Guzmics, Senior Manager, Arthur D. Little) - Four out of five customers prefer digital onboarding. Less and less opportunity to actually talk to customers. When do you build arelationship if they never want to hear from you? 3. "I'm not about squeezing gigabytes" (Peter Nussbaumer, VP of Networks, Airalo) - Building multi-year carrier relationships in specific countries rather than chasing aggregator pricing. Partnership depth beats rate compression. 4. Decouple your retail and wholesale systems (Phil Carter, CEO, Xpert360) - When wholesale is wired into retail, it always gets deprioritized. Separating them enables commercial flexibility and faster innovation on the wholesale side. 5. Call the customers who say no (Bernard Szederkenyi, Head of Digital Product Strategy, TELUS) - When someone says they wouldn't recommend you, call them within hours. The surprise that anyone cares converts detractors into advocates. What connects these? Traditional MVNO playbooks assumed you'd have customer attention, direct relationships, and pricing leverage. These ideas suggest all three are eroding. The operators who adapt will find new ways to earn attention, build relationships without live contact, and create value beyond rate negotiations. Where are you rethinking your approach? #MVNONationLive #AxiomeraPartners #TelcoGrowth #MNL #CustomerExperience