Post by AVL Media Group

The Pro AV distribution landscape in North America has changed significantly over the past two years. Brands that once relied on low-cost fulfillment through multiple distribution channels are now rethinking their go-to-market strategies. They are looking for deeper market coverage, stronger technical support, and partners who truly understand their products. In other words, true value-added distribution — not just a warehouse and a price list. In an increasingly competitive market, share is won by companies that invest in people, relationships, technical expertise, and long-term brand equity — not logistics alone. That is the standard we hold ourselves to at AVL Media Group, and it is the conversation we look forward to having at InfoComm 2026. What shifts are you seeing in how brands approach North American distribution? To connect with our team at InfoComm, reach out to Stephen Kosters directly on LinkedIn. #ProAV #AVLMediaGroup #InfoComm2026 #AudioVisual #NorthAmerica