Post by Avaya

AI is only as smart as the context you give it. In his latest article for Contact Center Pipeline, Avaya’s own Tony Lama explores a critical challenge in CX: how to provide AI systems with accurate, secure, and real-time context across complex enterprise environments. The solution? Model Context Protocol (MCP). This article breaks down why MCP is becoming a foundational "common language" between AI models and data sources, ensuring: - More reliable AI outputs - Seamless transitions across channels - Better governance and security If your organization is scaling AI in the contact center, read the full article here: https://lnkd.in/dx2bbmnz