Post by AVANTGARDE Group

Name: NYX Professional Makeup asked us to launch Make 'Em Wonder, the brand's first ever foundation, to in
Uploaded: 2026-06-25T08:47:06.576Z
Channel: AVANTGARDE Group
Description: NYX Professional Makeup asked us to launch Make 'Em Wonder, the brand's first ever foundation, to influencers and media across the Middle East. The brief was to make it unmistakably NYX... so we built

35,962 followers

NYX Professional Makeup asked us to launch Make 'Em Wonder, the brand's first ever foundation, to influencers and media across the Middle East. The brief was to make it unmistakably NYX... so we built a world around it. The venue was kept secret until the night itself. Once inside, 150 influencers moved through a series of activations and photo moments, each one revealing a product feature through games, codes and touchpoints that felt playful and completely on-brand. From entry to exit, the Wonder Vault was a fully immersive experience. And when the night ended, the conversation was just getting started – converting one exclusive party into a regional moment for NYX's debut in the foundation category. #brandexperience #beauty #craftingstories #shapingspaces #creatingfans #AVANTGARDE

Video Content