Post by AUSTRIA JUICE Group

The Countdown is Running - New Breakfast Directive comes into force and sugar-reduced juice is here 💯 This week, from June 14, 2026, the updated EU Fruit Juice Directive introduces a new category: sugar-reduced fruit juice – reflecting the growing demand for healthier, more transparent choices. Consumers are already driving this shift: - 60% of US juice drinkers reduce consumption to cut sugar - Strong demand for less sweetness & balanced taste profiles At AUSTRIA JUICE, we are ready for this new category: our reduced-sugar fruit juices - apple, orange, and multivitamin juice concentrates are: - At least 30% less sugar & calories - 100% natural - Clean ingredient approach - Authentic fruit taste backed by FTNF expertise Less sugar. Full taste. Ready for the future of juice. Source: Mintel