Post by Australian Institute of Company Directors

By the time you draft that press release, it's already too late. When crisis hits, boards reach for messaging. But by the time that first press release is drafted, the reputational trajectory has already been set. Stakeholders assess credibility through behaviour, not statements. Do you act decisively or hesitate? The difference lies in three conditions: clarity about what matters, the ability to challenge under uncertainty, and trust that holds under pressure. What boards get wrong in the first 72 hours: https://bit.ly/3PbK0O1