Post by Aurubis

A playground became a program. That sentence took four and a half years to earn. Aurubis' Digital Factory didn't scale because someone decided it should. It scaled because it worked — in real smelters, validated by the people running production, one site at a time. Our strategy "Performance 2030" sets the direction: optimize operations for peak efficiency, maximize multimetal yields through innovation, build resilience across the network. The Digital Factory is where they happen. What started as a site-specific experiment is now an operational efficiency driver — advanced analytics, AI-assisted process control, automation deployed directly on the shop floor. Not an IT initiative. Built where the work happens, scaled because it worked. From playground to program. From pilot to production. Swipe to see how we got here — and what it means for where we're going. #Aurubis #MetalsforProgress #Performance2030 #DigitalFactory