Post by Aurubis

48,819 followers

Most companies talk about sustainability. Far fewer show up where the actual decisions are made. Last week, Aurubis attended the 6th Green Transition Forum in Sofia, the largest platform for sustainable development in Central and Eastern Europe, where 450 leaders, policymakers, and economists gathered to debate something Europe can no longer afford to defer: how to decarbonize industry without losing the industries that make decarbonization possible. Three conversations stood out. Emissions trading revenues must be reinvested into industrial decarbonization — not absorbed into general budgets. Predictable policy frameworks are what turn climate ambition into industrial reality. Strategic raw materials are leaving the EU every year, despite being essential to the green and digital transition. Keeping circular value chains inside Europe isn't an environmental argument — it's a competitiveness one. Metals and recycling are not supporting actors in Europe's energy transition. They are the infrastructure it runs on. Vedrana Lemor, Rakan Rahbani, and Tore Prang and brought these perspectives into direct dialogue with former Italian Prime Minister Enrico Letta and Bulgarian Deputy Prime Minister Atanas Pekanov. As a signatory of the Sofia Initiative, Aurubis stands alongside Bulgaria's leading companies in a shared commitment: a European industrial base that treats competitiveness and sustainability not as a trade-off, but as a single ambition. The conversation is accelerating. So are we — Tomorrow Metals. Aurubis Bulgaria #Aurubis #GreenTransitionForum #TomorrowMetals

Post contentPost content