Post by Aurora Solar

In 2025, 44% of homeowners said that solar cost more than they'd expected. 🤑 This is what we call "Cost Shock," and it's the #1 barrier to #solar adoption in 2026. Based on our latest research for the Aurora Solar Snapshot, we found that 87% of homeowners want to save money on utility bills, but it's the cost shock that numbs their enthusiasm for solar. So what are your best strategies for easing homeowner anxieties about price? Share in the comments. https://bit.ly/4bZsQL2