Post by Auric

Auric has been selected for the Regional Matches of the HICOOL Global Entrepreneurship Competition in the AI track in Beijing. We’re excited by this because it reinforces something we’ve believed from day one: scent intelligence is not just a wellness story. It is an AI-in-the-physical-world story. Auric is building the Auric Aromasphere as a connected scent intelligence platform that combines hardware, biometrics, adaptive rituals, and recurring ambient computing to personalise mood across calm, focus, energy, and sleep. Alexander Cutri, Co-Founder & CTO, is Auric’s representative in this competition and has led the technical vision behind our device platform, RFID-enabled Smart Cap system, and the architecture that turns scent into a programmable, data-driven experience. Always encouraging when a global innovation platform recognises that the future of AI is not only on screens, but also in the physical environments we live and work in. #Auric #HICOOL #AI #ScentIntelligence #AmbientComputing #ConnectedHardware #Beijing #Startup