Post by AUDI AG

German engineering – seen through a new lens.     Why does a German engineering brand partner with a team in China – and with a camera academy? Because progress accelerates when perspectives meet.    The AUDI E7X, the first all-electric SUV from our China-exclusive brand co-developed with SAIC Motor, is more than a product. It's proof of what two teams build when they learn from each other: German engineering DNA, shaped through a local lens.    Before the AUDI E7X hit the road in China, our engineers pushed the all-electric SUV to its limits in heat, wind and sand of the deep Sahara, to check power, thermal management, chassis and electronics. LEICA AKADEMIE documented these tough validation tests – capturing a promise of German engineering excellence in real time.     In a Leica Akademie workshop in Shenzhen, creators engaged with the imagery — and experienced the car firsthand.     Our thanks to Leica Akademie for co-creating our behind-the-scenes story, and a magnificent creator event in Shenzhen, China. This partnership mirrors our shared mindset: progress and precision are earned, not stated.    Leica Camera AG Stefan Pötzl Mia Zhu  #Audi