Post by Ateme

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🄽 "Immersive experiences will become another way of attending an event." That is how Esther Mesas, Business Development, Sales and Marketing at Ateme, sees the future of video consumption. In a recent post shared by UHD Spain, an industry association of which Ateme is a member, Esther reflected on the growing role of immersive experiences in the audiovisual industry, following discussions at the 4K HDR Summit. As resolutions, capture technologies, and delivery capabilities continue to advance, immersive experiences are moving from experimentation to reality. Soon, attending a sporting event, concert, or live show may no longer mean simply watching it on a screen it may mean feeling as if you are actually there. At Ateme, we're excited to contribute to the technologies helping make these next-generation experiences possible. šŸ’¬ What event would you most like to experience virtually as if you were there? #ImmersiveVideo #XR #UHD #4KHDRSummit #Streaming #Broadcast #MediaTechnology #FutureOfMedia

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