Post by Astound Digital

Yesterday, Emma Sahota, Michaela Hamori-Satzinger and Andrew Sinclair had the pleasure of joining #Salesforce in Dublin for their EMEA Commerce Kickoff, bringing together senior leaders from across the region to discuss the next evolution of the platform and the shift toward Agentic Commerce. We're proud to announce that Astound was selected as the exclusive partner for the event, collaborating with Adyen to deliver joint content and discussion throughout the day. A few themes stood out across the day: ✅ The move from platform implementation to experience orchestration ✅ The emergence of Agentic Commerce as the next operating model for growth ✅ The importance of ecosystem collaboration between platform, payments and integration partners ✅ Aligning organisations to the next wave of platform innovation Partnering with Adyen allowed us to share a practical perspective on how platform, payments, and AI must work together to enable this shift. The future will not be built by a single platform alone, but by a connected ecosystem designed to move at the pace of the customer. Big thanks to Viktoria Austin Jon Christopher Melis Cicek Hengge - Unsal James Semple Samrat Biswas Scott Kennedy for hosting such a strong EMEA kickoff and for the continued partnership. A strong start to the year and an energising set of discussions across the Commerce community! #AstoundDigital #Salesforce #Commerce #AgenticCommerce #AI