Post by Astound Digital

In the last few years, AI conversations in retail have been dominated by automation and efficiency. But customers measure brands by how well they understand them. The next phase of AI isn’t about better automation – it’s about better orchestration. In his latest article, Samuel Cane unpacks how agentic AI enables: ✅ Continuous, connected journeys ✅ Conversations that persist across every touchpoint ✅ Intent-driven experiences ✅ More visual, contextual shopping ✅ Truly personalised interactions at scale As adoption grows, competitive advantage moves beyond the tech itself. Experience becomes the real differentiator. 🔗 Read the full article here: https://lnkd.in/d2uQnJxR #CustomerExperience #Retail #AI #Personalisation #DigitalExperience