Post by ASM Global Route Development Consultants

"Without exact numbers, it's hard to sell the potential to airlines." Here's how Bratislava Airport used Catchment Analyzer to win new routes: Daniel Kulla, Air Service Development Manager at Letisko M. R. Štefánika - Airport Bratislava, faced a common challenge: passengers were leaking to Vienna Airport in huge numbers, but without concrete data, convincing airlines to launch new routes was nearly impossible. Catchment Analyzer changed that. With precise, zip code-level data, Bratislava Airport could finally show airlines exactly where passengers were going and prove untapped demand existed. The breakthrough moment? Pegasus Airlines. Pegasus was already flying 3-4 daily frequencies from Vienna to Istanbul. The concern was obvious: would a Bratislava route cannibalise their existing product? Using Catchment Analyzer, Daniel proved the opposite. The data showed that opening Bratislava would expand their catchment area and deliver incremental business, not steal passengers from Vienna. The result? Pegasus launched the route. As Daniel puts it: "With using the tool, we know exactly what are the most popular destinations, where the people are leaking, and we can address the airlines with concrete figures proving that there is demand." The data also revealed leakage from neighbouring Czech Republic and Hungary, unlocking entirely new marketing opportunities. Bottom line: Catchment Analyzer turned leakage data into airline wins. Watch the full testimonial below to hear how Bratislava Airport is using data to drive route development. Want to prove your airport's potential? Learn more here: https://bit.ly/4451X4H

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