Post by ASM Global Route Development Consultants

"It's a game changer." Here's why airports are rethinking route development with Catchment Analyzer: When an airport partner tells you a tool has "revolutionised" how they see their market, that's worth sharing. We recently caught up with David Surley, Senior Director of Air Service Development, Marketing & Communications at Aarhus Airport, who shared how Catchment Analyzer has transformed their approach to understanding passenger behaviour, reducing leakage, and winning airline partnerships. Like most airports, they were facing familiar challenges: → Where are passengers leaking to? → Which markets deserve our limited budget? → How do we present our case to airlines in a way that resonates? With Catchment Analyzer, Aarhus Airport gained crystal-clear visibility into their market at both macro and hyper-local levels. They discovered that most of their leakage was happening within a 4-hour drive, which meant this was traffic they could realistically recapture with the right routes. Here's what David told us: "It's really captivating information... the way that customers behave, where they're leaking to, we see very clear trends. It allows us to identify where we need to focus our scarce budget resources." The visual tools have made it easier to not only understand the data, but to present it in a way that genuinely engages airline partners. The interface is intuitive, the support is responsive, and the impact has been transformative. Watch the full testimonial below to hear directly from David about how Catchment Analyzer is helping Aarhus Airport make smarter, data-driven decisions. Want to see how Catchment Analyzer could work for your airport? Learn more here: https://lnkd.in/gzwi8FFV

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