Post by Locala
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š We are proud to share that "Drive to Event", our project developed together with Gamelife Italia and Digital Angels, has won the Special Award "From Location to Connection" at the Touchpoint Award Engagement 2026 by Oltre La Media Group srl & TouchpointNews. Starting from Italy's leading gaming and pop culture events ā Comicon Bergamo, Comicon Napoli and Milan Games Week ā we turned event participation into an opportunity to build lasting relationships with communities, connecting the physical and digital worlds through location intelligence and a data-driven approach. It is tangible proof that truly effective marketing is the kind that continuously adapts to local contexts and real human behaviours, creating increasingly relevant and lasting connections. A huge thank you to Gamelife and Digital Angels for their trust and partnership, and to the Touchpoint Awards jury for this recognition. š„ Watch our case study video to discover how we brought this project to life! #TouchpointAwards #FromLocationToConnection #AdaptiveAdvertising #LocationIntelligence #Gaming #Engagement #DigitalMarketing #Locala #Gamelife #DigitalAngels
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