Post by Locala

Officially Launching Omni Planner & Planning Agents in Malaysia! What an incredible experience taking the conversation from the main stage to our exclusive executive briefing segment at the d'Conference 2026! Our Managing Director APAC, Vincent Pang, kicked things off on the main stage by breaking down a major operational challenge facing modern brands: the critical need for responsive, hyper-local campaign execution in a world in motion. The reality is that consumer behavior, competitor pressure, and regional intent shift rapidly neighborhood by neighborhood—and static, uniform media campaigns are no longer enough to cut through the noise. To show the industry exactly how to bridge the gap between national brand strategies and regional realities, we followed up the mainstage teaser by bringing together the absolute leadership of Malaysia’s major media agencies and top brand decision-makers to officially unveil the concurrent launch of our two latest product innovations: 🔷Locala's Omni Planner: Our unified planning ecosystem that unifies online awareness and offline mobility insights into a single environment for the first time. While brands often possess vast data about themselves, they routinely struggle to gain a clear view of how they compare to the competition on a local level. Omni Planner solves this by positioning brands directly against their competitors—helping them uncover real-world marketplace context to dynamically allocate the absolute right media strategy for their specific local business context. 🔷Locala's Planning Agents: Our advanced conversational AI infrastructure under the hood. Planners can now converse with the agent in plain natural language to instantly translate complex market signals into fully optimized, activation-ready omnichannel media plans pushed straight to your DSPs. Attendees got an exclusive, live look at the platform's layout, exploring regional use cases across major categories, and breaking down exactly how this engine collapses fragmented workflows from insight to activation. The future of planning is no longer static—it's responsive, automated, and hyper-local. A massive thank you to everyone who joined us at the main stage, shared their brilliant insights during our executive briefing, and contributed to such a fantastic, engaging session! We are incredibly excited to support Malaysian brands as we head into a busy second half of the year. Ready to eliminate the guesswork and maximize ROI for your upcoming campaigns? Reach out to our specialized local team here to discover more about Locala's advanced planning platform 👇 https://lnkd.in/eynwyW6a #Locala #Omnichannel #OmniPlanner #PlanningAgents #Malaysia #ProductLaunch #dConference