Post by Ashley Wiederhold

Branding | Project Management

"Decision-making is the interstitium of human life. It is the connective tissue between what happens to you and what you choose. We have been treating it as empty space. An inefficient pause to be optimized out of the workflow. A friction point. A drag on throughput. A bug to be patched. It is not empty. It is where you live. When you remove it, the system does not get more efficient. It gets less alive."

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