Post by Ash Sports Media

🔔MESSI X BUDWEISER PARTNERSHIP: A LESSON IN STRATEGIC SPORTS MARKETING 🔔 Lionel Messi has become the global ambassador for Budweiser, which was strategically announced days after he confirmed he's staying at FC Barcelona. Last week, the Budweiser Experiences YouTube channel released an advert to promote their limited edition 'Messi' Budweiser bottles which have accumulated over 80k views, this is the most amount of hits the channel had in the past year. During the advert, Budweiser is creating a concept that their consumer will feel like a king if you purchase their product. Therefore, the beverage giants have strategically utilised Messi's brand exposure to create a psychological idea that their limited edition product will enhance their consumer's wellbeing. #Messi #barcelona #marketing #budweiser #beaking #footballbusiness #soccer Source: SportsProMedia.