Post by Asendia

Retailers are not holding back on customer experience in 2026. ...But are they doing it right? Today, - 82% of retailers plan to increase their CX budgets by at least 11% next year - The average planned increase is an impressive 22% The real question is no longer “Will we invest in CX?”❌ but “Are we investing in the right places?”✔️ For @Domenico Pereira, Chief Marketing Officer at Asendia, winning investments are those directly addressing business' biggest friction points. Our survey suggests the highest returns come from investments that tackle operational friction at its source: - Problem-preventing technology: AI for returns prediction, automated customs documentation - Resilient infrastructure: local return centres and diversified carrier networks that protect delivery performance - Smart communication tools: proactive tracking and self-service portals that reduce support tickets and costs For e-commerce and retail leaders, this is a clear signal: Directing CX budgets toward reliability, transparency, and hassle-free returns does more than delight customers: it directly supports profitable international growth. We have compiled the full insights, benchmarks, and practical recommendations in our new e-book, available to download for free! https://lnkd.in/e2vKUh59 #CustomerExperience #CX #Ecommerce #Asendia #Logistics #Retail