Post by ASBIS

We are pleased to announce the appointment of Alessio Luciani as General Manager of ASBC Italy. In his role, Alessio will lead the continued development of Bang & Olufsen in Italy, focusing on expanding the brand's retail presence and strengthening relationships across the premium residential ecosystem. Alessio Luciani said: "Premium and luxury are not only about having an outstanding product. The real difference comes from the experience we offer to each client and from the ability to understand their needs. My priority will be to grow Bang & Olufsen in Italy by building on the new Milan flagship, developing the right retail presence, and creating stronger relationships with architects, designers, developers and system integrators. I believe there is a great opportunity to position Bang & Olufsen not only as an iconic brand, but also as a partner for high-end residential projects." We wish Alessio every success in his new role and look forward to the continued growth of Bang & Olufsen in Italy.