Post by ASBIS

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ASBIS continues to strengthen its leadership team with the appointment of Umberto Smiraglia as CEO of ASBC Group, our premium and luxury Retail Business Unit.   Umberto brings significant experience in luxury and premium retail, with a proven ability to build high-performing teams, execute strategy, and deliver sustainable business results. As part of our leadership team, he will focus on advancing key strategic initiatives, strengthening collaboration, and supporting the continued growth of ASBC Group.   Umberto Smiraglia said: "Premium and luxury retail is not merely about what we sell; it is about how we serve our customers and our ability to meet and exceed their highest expectations. Success comes from consistently delivering exceptional experiences, operational excellence, and lasting value to both customers and partners. As a multinational, multi-brand company, it is essential to combine global standards with local expertise to inspire and delight every customer, every day, in every location. People, innovation, and operational excellence are the principles that guide everything we do. I always welcome ideas, feedback, and different perspectives from everyone I work with because I firmly believe that collaboration makes us stronger."   We look forward to the next chapter of ASBC Group's growth under Umberto's leadership.

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