Post by Arun Sudhaman

Judgment. Data. Listening. Three key lessons from Bridgit O'Donovan, Hsien-Hsien Lei, and Khushil Vaswani this morning in Singapore, where Zeno Group and Earned First convened 15 in-house comms leaders for a breakfast roundtable that examined what it means to lead comms when narratives are now co-authored by algorithms, activists, employees, AI summaries, and geopolitical context, often faster than organisations can respond. A few things that came up, based on Zeno's Clarity 2030 research findings: ❗️Every generation has faced message discipline challenges. The differences now are speed, fragmentation, and the overwhelming sense of 'permacrisis' 🧩 The prediction a decade ago was full integration of communications and marketing, but the pendulum has swung back towards corporate and public affairs as standalone functions.  🇺🇸 Even relatively small decisions, such as which events to attend and where to direct sponsorships, now carry geopolitical implications. Many organisations don't have a plan for this. 🧰 The employee toolkit era is over. Personal accounts and corporate reputation are increasingly blurred, while corporate leaders are often using AI to accelerate quantity over quality. A big thank you to everyone that attended for their candour and insight. Full feature to follow later this week, while PRAXIS Asia-Pacific returns to explore these themes in greater detail on 7 October at Singapore's National Gallery. David Lian Ekta Thomas Rebecca Wagstaffe Barby K. Siegel Nilesh Pritam David B. Sarika Chavan Joyce Tan Kane Cunico Serene Tan Ross G. Joyce Peh Tabitha Ang Sarit Ray Wenting Chen Bonnie Chia Asia-Pacific Association of Communication Directors