Post by Arunima Shandilya
SDE @ CAMS | Ex Digital Engineer @ TVS Motor Company | Ex Fullstack Intern @Dimensionless Technologies
McDonald's just gave us a masterclass in the limits of AI. Their recent holiday ad, generated entirely by AI, was so universally disliked that they had to pull it in less than a week. This isn't just a story about a bad ad. It's about the growing tension between corporate efficiency and human creativity. On one hand, you have the corporate push to use AI for faster, cheaper content. It makes sense on a spreadsheet. On the other, you have the audience. People don't connect with spreadsheets. They connect with stories. With art. With a human touch. The backlash wasn't just about quality; it was a rejection of what feels like a soulless shortcut. It’s part of a larger trend of viewers calling out AI-generated “slop” from major brands. As someone working in the AI space, this is a critical lesson. The goal isn't to replace human creativity with a cheaper alternative, but to build tools that augment it. When you remove the artist, you lose the art. What are your thoughts on this? Is there a place for AI in creative advertising, or should some things be left to humans? #AI #Marketing #Automation #SoftwareEngineering #Innovation