Post by Arun Shankar

Innovation must fit how work gets done ... ... While Epicor’s product team goes to market staying focussed on outcomes and not just ideas. These are two lucid thoughts echoed by Kerrie Jordan, Chief Marketing Officer and SVP of Product, Epicor in this edition of Enterprise Channel. Epicor’s focus is on strong ERP foundations, embedded intelligence, and reducing operational friction rather than adding complexity. New capabilities must integrate into real workflows and not sit alongside them. The best ideas for Epicor come from customers and clear dialogue is important. That is how meaningful innovation gets done. Epicor also wants to innovate in ways that are practical, scalable, valuable, especially for the industries that it serves. Innovation is not about doing more, it is about doing the right things, consistently, and doing them well. That means building systems and embedding intelligence in ways that help customers operate more effectively and not overwhelm them. Kerrie Jordan’s current role as Chief Marketing Officer and Senior Vice President of Product, is fundamentally about connection - connecting what Epicor builds with the real value it creates for customers. Coming from a product management background - Jordan was previously Epicor’s Group Vice President of Product Management - that transition feels natural to Jordan. Product management teaches discipline, how to define real problems, how to listen deeply to customers, and how to stay focused on outcomes rather than activity. Marketing builds on that same foundation. At its best, marketing is not about amplification, it is about clear dialogue. It is about helping customers, partners, and Epicor’s own teams understand why what Epicor is building matters, how it helps them run their businesses better, and how to continuously innovate and evolve products and services as a trusted technology partner. “Across both roles, to me, the common thread is simple and non‑negotiable: everything starts with the customer. Whether we are prioritising a roadmap, designing an experience, or shaping a message, the questions we discuss as a team are always the same: does this solve a real problem, and does it create measurable value? That mindset has guided my transition and continues to shape how I approach the role today,” says Jordan. To read more check the link in comments. 👇 👇 👇