Post by Joffre Kopu

Innovation has become one of the most overused words in Aotearoa New Zealand. Too often we confuse innovation with technology, disruption with progress, and activity with outcomes. Innovation is not a buzzword. It is the successful creation of new value. This framework explores four distinct paths to innovation — Incremental, Sustaining, Disruptive and Radical — reinterpreted through a Te Ao Māori lens. Perhaps it’s time we used the word “innovation” with a little more precision, and a lot more respect. #Innovation #Aotearoa #TeAoMāori #Leadership #Strategy #Technology #CreativeIndustries #FutureThinking #ARIQ