Post by Arqiva

Terrestrial TV continues to be one of the most trusted and powerful advertising platforms, but how audiences watch and how advertisers buy is changing fast. In our next #ArqivaUnpacked session, we’ll explore how addressable advertising is becoming a key strategic lever in the evolution of TV. From hybrid broadcast and addressable models to the role of trust, regulation and scale, we’ll look at how terrestrial TV can unlock greater relevance and commercial resilience without losing what makes it so effective. 👉 Reserve your spot today: https://lnkd.in/e697cUPr