Post by Arpita Ghosh

What smart #marketing come back and a brilliant example to learn what is called a #crisismanagement Adani Wilmar Limited's brand #FortuneRiceBran Health was trolled after Sourav Ganguly, the brand’s endorser, suffered a heart attack Indians are looking for Gamma Oryzanol on the internet (as per Google Trends) which is used by the brand to display the health thing Long format copy presented as a signed letter from the former cricketer himself is the brand’s come back after a brief stretch of online trolling Right from Choosing the day(yesterday launch) for revert back to ad content is on the high note Starting from reason of his heart attack (hierarchical) which is too smart to craft a positive public sentiment, reduce oil consumption fear to the heart promise contextual narrative Dada's 'hand-#heart' pose and the copy "today seems like a good day to talk about the heart"(yesterday) in the ad also comes as a Valentine's Day special An extremely quick-witted move to talk about the heart not only on #WorldHeartDay (Sept 29) but too on 14th Feb (which I take as the tactic to target a new segment of Indian youths) How do you analyze this comeback? Any thoughts? #publicrelations #linkedin #business #brandmanagement #creativity #reputation #marketingandadvertising #appstalks