Post by Armaan Bhatia

"Kya bhai yeh Personal Warsnal Branding mai laga hai? Product pe dhyan de na bhai!!" 🗣️ If you find anyone saying this, Ask them adab se, "Baba Ramdev ka naam suna hai aapne?"😃 For years & years that man taught India how to live a healthy lifestyle with Yoga! On television with 6am in the morning to youtube videos, he was(is) practicing and teaching his art! 🧘‍♂️ Result? He had a massive massive audience of all income groups! and at the end of the day yoga DID benefit! so he reached a great crowd. 💪🏻 That's when Patanjali happened: (first 4 launches) Chywanprash-Amla Juice-Aloe Vera juice-Ayurveda Churans Now we have- patanjali facewash, mosturizer, daal-chawal, atta, toothbrush, paste, juice, oil, soap, shampoo, biscuit, milk wale biscuits, cow milk biscuits etc. * 1000 more categories & flavours/variants. 🕺🕺 Tons of allegations, court cases, coronil, and what not? Market absorbed it all!! Biscuit kehta hai : Cow milk biscuit 🐄 Ingredients dekhe toh I asked: Yeh cow maida kabse dene lagi?🍞 That's the exceptional power of personal brand, If you know your art well, you communicate well, Whenever you'll launch something in a coinciding space, of these factors, You will have an already existent audience to talk and sell to, Plus if you're supergood with your stuff, The Tolerance level of audience will drastically increase, as in when an anti brand force comes, audience will forgive and give you a chance to do again! 🙃🙂 PS: dyk BRD also did Denim Jeans at a time! Kisi ne khareedi thi kya? *Man the website is still live😭😭 idea seed credit: Sejal Sharma!