Post by Architonic

"It's all about the relationship between design and sound." That's how creative director Els Van Hoorebeeck describes Sound Club, FRITZ HANSEN's collaboration with Japanese audio brand Technics at #3daysofdesign. Not a conventional product launch, but a question: what could a design exhibition sound like? A listening lounge, a courtyard with a new DJ every two hours and a flagship store, where you could hear design as much as see it. Original sounds were composed for pieces such as the PK22 and the Egg. The project also marks 90 years of Christian Dell's Kaiser Idell lamp, reissued in deep burgundy with a matching Technics turntable, alongside 1930s archive steel furniture brought back into the exhibition. An original vinyl and a new podcast extend the experience beyond the three days in Copenhagen. #Architonic #FritzHansen #Technics #3daysofdesign #DanishDesign

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